Job Overview:

The Digital Marketing Specialist will play a key role in increasing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. This position requires a strong grasp of current marketing tools and strategies and the ability to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities:

• Develop and Execute Digital Marketing Campaigns:

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.

• Content Creation and Management:

  • Craft and optimize copy and landing pages for email marketing and paid/social media marketing campaigns.

• Analyze and Report:

  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Use data-driven insights to optimize spending and performance by identifying trends and insights.

• SEO/SEM Strategy:

  • Implement strategies for SEO/SEM to increase website visibility and rankings on search engines.

• Manage Social Media Presence:

  • Design, build, and maintain our social media presence.
  • Generate, edit, publish, and share engaging content daily.

• Collaboration:

  • Coordinate with internal teams including product, sales, and customer support to create landing pages and optimize user experience.
  • Collaborate with agencies and other vendor partners.

Qualifications:

• Education & Experience:

  • Bachelor’s degree in marketing, communications, or a related field.
  • 2+ years of experience in digital marketing or advertising.

• Skills:

  • Solid understanding of performance marketing, conversion, and online customer acquisition.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Experience with A/B and multivariate experiments.
  • Proficiency in marketing software (e.g., HubSpot, Google Analytics, Google Ads, Facebook Ads Manager).

• Technical Proficiency:

  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Proficient in aspects of content production with tools like Adobe Creative Suite or equivalent.

Personal Attributes:

• Creativity:

  • Innovative thinker capable of developing unique digital marketing strategies.

• Communication:

  • Excellent written and verbal communication skills.

• Organization:

  • Highly organized with the ability to work on multiple projects simultaneously.

• Team Player:

  • Ability to work well in a team environment and individually.