Job Overview:

The Digital Marketing Specialist will play a key role in increasing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. This position requires a strong grasp of current marketing tools and strategies and the ability to lead integrated digital marketing campaigns from concept to execution.

• Key Responsibilities:
• Develop and Execute Digital Marketing Campaigns:
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Content Creation and Management:
• Craft and optimize copy and landing pages for email marketing and paid/social media marketing campaigns.
• Analyze and Report:
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Use data-driven insights to optimize spending and performance by identifying trends and insights.
• SEO/SEM Strategy:
• Implement strategies for SEO/SEM to increase website visibility and rankings on search engines.
• Manage Social Media Presence:
• Design, build, and maintain our social media presence.
• Generate, edit, publish, and share engaging content daily.
• Collaboration:
• Coordinate with internal teams including product, sales, and customer support to create landing pages and optimize user experience.
• Collaborate with agencies and other vendor partners.

Qualifications:

• Education & Experience:
• Bachelor’s degree in marketing, communications, or a related field.
• 2+ years of experience in digital marketing or advertising.
• Skills:
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Proficiency in marketing software (e.g., HubSpot, Google Analytics, Google Ads, Facebook Ads Manager).
• Technical Proficiency:
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Personal Attributes:
• Proficient in aspects of content production with tools like Adobe Creative Suite or equivalent.
• Creativity:
• Innovative thinker capable of developing unique digital marketing strategies.
• Communication:
• Excellent written and verbal communication skills.
• Organization:
• Highly organized with the ability to work on multiple projects simultaneously.
• Team Player:
• Ability to work well in a team environment and individually.