Сфера деятельности
Marketing / Publicitate / PR
Обо мне
I have been working in marketing since 2010, during which I have gained diverse experience, including:
- Media planning and budgeting.
- Developing brand platforms and communication strategies.
- Conceptualizing and creating visual and written content, including copywriting.
- Organizing events and managing brand sponsorships.
- Planning and executing photoshoots (moodboard creation, task setting, and briefing).
- Designing the structure of landing pages, tutorials, and other promotional tools.
I prioritize aesthetics, well-established processes, and rationality in every project I undertake.
Honesty and openness are core principles that guide my professional and personal growth. I value transparency and logical decision-making in all actions and firmly reject double standards.
Oпыт
Aquatrade
(Кишинёв)
Февраль 2024 -
Настоящее время
Brand Manager
Обязанности:
As a Brand Manager, I led marketing strategies for water brands. I developed promotion plans, managed budgets, and ensured effective
execution across channels. Collaborating with cross-functional teams, I analyzed market trends to inform
strategic decisions and maintained consistent brand messaging.
I also spearheaded the Nordica Vending Solution startup, enhancing product accessibility through vending
solutions. This involved planning promotional events, crafting social media strategies, designing branded
merchandise, creating marketing materials, training promoters, and developing customer communication
scripts.
Viorica Cosmetic
(Кишинёв)
Январь 2022 -
Февраль 2024
(2 года 1 месяц )
Brand Marketing Manager
Обязанности:
As a Brand Marketing Manager, I developed and executed strategies that boosted brand recognition. I led
cross-functional teams to implement integrated campaigns across digital and traditional media, ensuring
cohesive messaging.
I launched national promotional lotteries, enhancing consumer engagement and loyalty. I managed the
brand's visual presence at exhibitions and events, ensuring consistent representation. Additionally, I promoted
innovative products by developing landing pages and consumer tutorials. Collaborating with design teams, I
elevated the brand's visual identity.
LeBuro I Media & Event & Design Agency
(Кишинёв)
Ноябрь 2018 -
Ноябрь 2019
(1 год )
Key Account Manager & Copywriter
Обязанности:
As a Key Account Manager, I served as the primary liaison between clients and our creative team, ensuring
client objectives were effectively communicated and realized. I collaborated closely with designers,
copywriters, and targeting specialists to deliver tailored solutions that met client expectations.
In addition to account management, I took on copywriting responsibilities, crafting image-focused articles,
managing social media content, and developing commercial presentations.
Accent Electronic
(Кишинёв)
Сентябрь 2017 -
Ноябрь 2018
(1 год 2 месяца )
Marketing Coordinator
Обязанности:
As a Marketing Coordinator, I executed campaigns by developing strategies and plans.
I managed post-buy evaluations and collaborated with suppliers to develop and oversee joint projects.
I ensured promotional materials were prepared and organized internal and external events.
StarNet
(Кишинёв)
Декабрь 2015 -
Ноябрь 2016
(11 месяцев)
Copywriter and PR manager
Обязанности:
Creating engaging articles, developing and translating content into Russian for social media, websites, and other communication channels.
Collaborating with graphic designers to produce visually appealing and impactful content.
Proofreading texts to ensure accuracy, clarity, and consistency in messaging.
Enhancing PR efforts through media relations by securing coverage via news articles, interviews, and reportages to promote brand.
Ogilvy Moldova
(Кишинёв)
Май 2010 -
Ноябрь 2014
(4 года 6 месяцев)
Media Planner
Обязанности:
As a Media Planner, I developed advertising strategies across TV, press, internet, and OOH platforms to
maximize campaign impact. I analyzed data to identify target audiences and optimal media platforms. I
recommended effective media types, timeframes, and locations, presenting detailed proposals and cost
schedules. Coordinating with production teams, I oversaw campaign launches, ensuring timely execution.
Post-campaign, I created reports to evaluate effectiveness and inform future strategies.
Образование (Неоконченное высшее)
ASEM
Факультет, специальность: International Economic Relations and World Economy
Город: Кишинёв
Знание языков
Румынский — Средний
Английский — Эксперт
Ключевые навыки
Marketing Strategy
Market Analysis
Campaign Management
Team Leadership
Project Management
Budget Management
Content Development
Event Management
