This is not remote posotion, work from office.

The Digital Marketing Specialist will play a key role in increasing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. This position requires a strong grasp of current marketing tools and strategies and the ability to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities:

Develop and Execute Digital Marketing Campaigns:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.

Content Creation and Management:

• Craft and optimize copy and landing pages for email marketing and paid/social media marketing campaigns.

Analyze and Report:

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Use data-driven insights to optimize spending and performance by identifying trends and insights.

SEO/SEM Strategy:

• Implement strategies for SEO/SEM to increase website visibility and rankings on search engines.

Manage Social Media Presence:

• Design, build, and maintain our social media presence.
• Generate, edit, publish, and share engaging content daily.

Collaboration:

• Coordinate with internal teams including product, sales, and customer support to create landing pages and optimize user experience.
• Collaborate with agencies and other vendor partners.

Qualifications:

• Education & Experience:

• Bachelor’s degree in marketing, communications, or a related field.
• 2+ years of experience in digital marketing or advertising.

Skills:

• Solid understanding of performance marketing, conversion, and online customer acquisition.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Experience with A/B and multivariate experiments.
• Proficiency in marketing software (e.g., HubSpot, Google Analytics, Google Ads, Facebook Ads Manager).

Technical Proficiency:

• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Proficient in aspects of content production with tools like Adobe Creative Suite or equivalent.

Personal Attributes:

Creativity:

• Innovative thinker capable of developing unique digital marketing strategies.

Communication:

• Excellent written and verbal communication skills.

Organization:

• Highly organized with the ability to work on multiple projects simultaneously.

Team Player:

• Ability to work well in a team environment and individually.